Traffic Awareness Initiative by NSS Unit of DBI Image Gallery

The NSS Unit of the Department of Business Intelligence, B. K. School of Professional and Management Studies, Gujarat University organized a Traffic Awareness Initiative to promote responsible road behavior and encourage citizens to follow traffic rules. The activity was conducted in collaboration with the Ahmedabad Police, particularly the B Traffic Division, which supported the initiative aimed at spreading awareness among commuters. During the campaign, NSS volunteers stepped onto the streets carrying informative posters and placards highlighting the importance of following traffic rules, wearing helmets, and practicing safe driving habits. To make the campaign more engaging and impactful, some students dressed as Yamraj and humorously interacted with the public, delivering the message that neglecting traffic rules can lead to serious consequences, including the loss of life. The creative and interactive approach attracted the attention of pedestrians and motorists, helping effectively communicate the importance of road safety. The initiative not only spread awareness among the public but also encouraged students to actively participate in community service and social responsibility.