National Level Seminar on Advertising and Branding Image Gallery
As part of the ongoing Orientation Programme, the Department of Business Intelligence, B. K. School of Professional and Management Studies, Gujarat University, organized a National Level Seminar on “Advertising and Branding” on 6th August 2024. The resource person for the session was Mr. Sanjay Chakraborty, Founder and Chief Marketing Advisor at EESEE Consulting, who is widely recognized for his expertise in marketing strategies, advertising campaigns, and brand management. Mr. Chakraborty delivered an engaging and insightful talk on how advertising and branding have evolved in today’s dynamic business environment. He explained that branding goes beyond creating a name or logo—it is about building meaningful connections with the audience, while advertising acts as a powerful medium to communicate and strengthen those connections. Drawing from his vast professional experience, he highlighted how brands today must focus on authenticity, creativity, and consistency to gain consumer trust and loyalty. The seminar explored several key aspects of modern advertising, including the role of digital platforms, the shift towards personalized communication, and the significance of storytelling in brand-building. Mr. Chakraborty also discussed how companies can leverage data-driven insights and innovative strategies to design impactful campaigns that resonate with their target audience. Through real-life examples and case studies, the session helped students understand the synergy between advertising and branding and how both elements complement each other in shaping a company’s market presence. He encouraged students to think critically about consumer behavior, the competitive marketplace, and the need to adapt continuously to new technologies and trends. The seminar concluded with an interactive Q&A session where students actively participated, asking thoughtful questions about advertising careers, branding strategies, and emerging opportunities in the field. The lively interaction not only enriched the students’ understanding but also sparked curiosity about the ever-evolving world of marketing and brand communication. The session proved to be a valuable addition to the orientation programme, equipping students with knowledge that will serve as a strong foundation for their future academic and professional endeavors.
