National Level Workshop on Cross-Cultural Management Image Gallery
The Department of Business Intelligence, BKSPMS, Gujarat University, successfully organized a National Level Workshop on Cross-Cultural Management. The session was led by Prof. (Dr.) Mamta Brahmbhatt as the Organizing Secretary and Prof. Kunika Biyani as the Resource Person. The workshop highlighted the significance of understanding cultural diversity in business environments. Prof. Biyani shared real-world case studies, including cultural misunderstandings in global business and strategies for effective cross-cultural communication. Key insights included the impact of non-verbal cues, communication barriers, and leadership styles in different cultures. The session also explored how companies like IKEA adapt their business strategies to local markets. Participants gained valuable knowledge about cultural intelligence, global teamwork, and ethical business practices. The event was an excellent platform for students to develop cross-cultural skills essential for international careers.
