National Level Workshop on Global Buyer Behaviour Image Gallery
The Department of Business Intelligence (DBI) at BKSPMS, Gujarat University, recently organized a National Level Workshop on "Global Buyer Behaviour". The workshop aimed to provide students with a deeper understanding of international consumer trends and purchasing patterns. Prof. (Dr.) Mamta Brahmbhatt, Head of DBI, served as the Organizing Secretary, ensuring the event’s smooth execution. Dr. Ravi Rajai was the Resource Person, delivering insightful sessions on the factors influencing buyer behaviour across different markets. The workshop covered essential topics, including cultural influences, purchasing motivations, and decision-making processes of global consumers. Participants engaged in interactive discussions and practical case studies, enhancing their analytical skills. The event also featured real-world examples and emerging trends, offering attendees valuable industry insights. Students gained practical knowledge applicable to marketing strategies and business expansion plans.The DBI continues to foster academic excellence by organizing such impactful workshops, equipping students with the skills and knowledge necessary for global business environments.
