National Level Workshop on Fundamentals of International Marketing Image Gallery
The Department of Business Intelligence at BKSPMS, Gujarat University, organized a National Level Workshop on Fundamentals of International Marketing. The event was held under the leadership of Prof. (Dr.) Mamta Brahmbhatt as the Organizing Secretary, with Prof. Yagnesh Patni as the Resource Person. The workshop covered key concepts, starting with an introduction to international companies and their operational models. Students gained insights into international marketing strategies and the scope of global marketing, including market expansion, cross-border trade, and consumer behavior analysis. A detailed discussion on Multinational Corporations (MNCs) and Transnational Corporations (TNCs) highlighted their structures, global influence, and strategic approaches. The session also introduced the EPRG framework (Ethnocentric, Polycentric, Regiocentric, and Geocentric), which guides organizations in their international market orientation and decision-making processes. The workshop equipped students with practical knowledge and industry insights, enhancing their understanding of global marketing strategies and preparing them for careers in international business.
