INDUSTRY VISIT TO SANDESH LTD – A VALUABLE LEARNING EXPERIENCE Image Gallery
The students of the Department of Business Intelligence at BKSPMS, Gujarat University, recently visited The Sandesh Limited for an insightful industry interaction session. They witnessed the intricate process of newspaper production, from content creation in the editorial department to the final stages of printing and distribution. A special thanks to Mr. Bharat Desai for his detailed explanations about the machinery, ink, paper, and the overall production workflow. The students also gained valuable insights into the operations of the editorial, advertising, production, and STP departments. The visit highlighted the significant role of advertising in the newspaper industry. The students learned how advertising serves as a major revenue source, enabling newspapers to maintain their circulation and sustain operations. They also explored how creative ad placements and innovative campaigns influence readership and brand visibility. Mr. Desai’s expertise and patient guidance made the session highly informative and engaging. The students left with a deeper appreciation for the behind-the-scenes efforts that drive the newspaper industry. They are grateful to The Sandesh Limited team for their warm hospitality and for sharing their industry knowledge.
