Industry Visit to Kaushik Outdoors – A Valuable Learning Experience Image Gallery
The students of the Department of Business Intelligence at BKSPMS, Gujarat University, recently had the privilege of visiting Kaushik Outdoors for an insightful industry interaction session. They extend their sincere gratitude to Saket Shah (Young MD), Montu Modi (General Manager), Amit Sharma (Head Strategist), and Dinesh Savant (National Head) for sharing their time, expertise, and industry knowledge. During the session, the students gained a deeper understanding of outdoor marketing. The experts introduced them to various tools of outdoor advertising, including hoardings, point-of-sale displays, street furniture, transit ads, and mobile billboards, with real-life examples making the concepts more relatable. They learned about the three pillars of outdoor marketing—agencies, clients, and vendors—and how their collaboration drives industry success. They also explored the two main media models: private and tender-based, understanding their operations and market relevance. The session highlighted the importance of using the 7P’s of marketing to create impactful outdoor campaigns that enhance visibility and effectiveness. During the interactive Q&A, the students asked nearly 20-30 questions, covering topics such as measuring ROI in outdoor marketing, the continued relevance of outdoor ads in the digital era, and Kaushik Outdoors' unique selling proposition (USP). The detailed responses provided them with a fresh perspective on the industry. The students were particularly inspired by Kaushik Outdoors' ethical values and employee-centric practices. The company’s strict no non-veg advertising policy and strong commitment to worker safety reflect their responsible business approach. This visit was an eye-opening experience, offering the students practical insights into the timeless impact of outdoor marketing. They are immensely grateful to the Kaushik Outdoors team for their generous hospitality and for sharing their valuable knowledge.
