I- MBA in Digital Marketing and Analytics (I-MBA DMA)

I-MBA in Digital Marketing and Analytics (I-MBA DMA)

• Intake: 30 Students
• Duration: 05 Years
• Eligibility: Commerce
• Per Sem. Fees :

  25,000

• Apply Online

What is IMBA in Digital Marketing and Analytics ?

The IMBA in Digital Marketing and Analytics is an advanced business program designed to equip students with essential managerial skills, network-building strategies, and expertise in digital and traditional marketing. This program provides in-depth knowledge on product marketing, social media utilization, brand perception management, and customer acquisition strategies in both online and offline environments.

Through a combination of strategic advertising, data-driven decision-making, and digital analytics, students learn how to enhance a company's reputation, optimize marketing campaigns, and expand business networks. Graduates of this program emerge as professionals in the field of strategic advertising, digital branding, and marketing analytics, ready to drive business growth in a competitive marketplace.

Career opportunities after I-MBA in Digital Marketing and Analytics

• Digital Marketing Manager
• Performance Marketing Specialist
• Social Media Manager
• Brand Manager
• Content Marketing Manager
• Influencer Marketing Manager
• Marketing Analyst
• Web Analytics Specialist
• SEO & SEM Specialist

Why should you pursue a career in it?

Pursuing a career in Digital Marketing and Analytics offers exciting opportunities in a fast-growing, data-driven industry. With businesses increasingly relying on digital channels to reach consumers, skilled professionals in SEO, social media, content marketing, and data analytics are in high demand. This field provides creativity, flexibility, and high earning potential, along with the ability to work across various industries. By leveraging data-driven insights, you can optimize marketing strategies, enhance brand visibility, and drive business growth. Whether you aim to work for top global brands, startups, or as a freelancer, digital marketing and analytics offer a dynamic and future-proof career path.

Scope of IMBA in Digital Marketing and Analytics

The scope of an IMBA in Digital Marketing and Analytics is vast, as businesses increasingly prioritize data-driven strategies and online consumer engagement. This program opens doors to high-demand careers in digital marketing, brand management, performance analytics, and e-commerce. With expertise in SEO, social media, AI-driven marketing, and big data analytics, graduates can work in diverse industries, including tech, retail, finance, and media. The rise of AI, automation, and personalized marketing further expands career opportunities, making this field a future-proof and globally relevant choice for professionals seeking high-impact roles in digital business transformation.

Course Curriculum

Integrated MBA Credit Structure