I-MBA IN ADVERTISING AND PUBLIC RELATION
What is IMBA in APR?
An undergraduate course that teaches managerial abilities, network building, advertising, and market relations. A course in which you will learn how to market a product, how to expand your network, how to use social media, how to shape the perception of the organisation in order to preserve a positive reputation, and how to attract buyers both online and offline. It qualifies you as a professional in the fields of strategic advertising.
Career opportunities after I-MBA in APR
- Public Relation Officer
- Social Media Manager
- Digital Marketing Executive
- Sales and Marketing
- PR Executives
- Event Planning
- Advertising media planning
- Promotion Managers
- Market Research
Why should you pursue a career in it?
A career in advertising and public relations offers the chance to unleash creativity, develop strong communication skills, and strategize impactful campaigns across diverse industries. It involves building relationships, adapting in a fast-paced environment, and creating measurable results that influence perceptions and drive success. If you're drawn to dynamic teamwork, continuous learning, and the power of effective messaging, this career path could be an excellent fit.
Scope of IMBA in APR
The scope in the advertising and public relations career is substantial. As businesses continue to compete for attention in a digital world, skilled professionals are needed to develop compelling campaigns, manage brand reputations, and navigate the evolving media landscape. With the rise of social media, digital marketing, and global communication, there's
a growing demand for professionals who can effectively craft messages and engage audiences. This career path offers opportunities for specialization, leadership roles, and the chance to work across various industries, making it a dynamic and promising field to pursue.
Course Curriculum
Integrated MBA Credit Structure
| Sr. No. |
Course Code |
Semester-I |
Credit |
| 1 |
APR-BBA-AECC-1 |
English/MIL Communication (EC) |
4 |
| 2 |
APR-BBA-CC-101 |
Fundamental of Management (FM) |
4 |
| 3 |
APR-BBA-CC-102 |
Foundation of Accounting (FA) |
4 |
| 4 |
APR-BBA-CC-103 |
Forms of Business Organization (FOBO) |
4 |
| 5 |
APR-BBA-CC-104 |
Basic Mathematics (BM) |
4 |
| 6 |
APR-BBA-PSVV-1 |
Contemporary Issues in Management (CIM) |
4 |
| Total |
24 |
| Sr. No. |
Course Code |
Semester-II |
Credit |
| 1 |
APR-BBA-AECC-2 |
Environmental Science (ES) |
4 |
| 2 |
APR-BBA-CC-101 |
Principles of Economics -I –Micro (PoE-I) |
4 |
| 3 |
APR-BBA-CC-102 |
Foundation of Statistics-I (FoS-I) |
4 |
| 4 |
APR-BBA-CC-103 |
Financial Statement Analysis (FSA) |
4 |
| 5 |
APR-BBA-CC-104 |
Growth and Structure of Industries (GSI) |
4 |
| 6 |
APR-BBA-PSVV-2 |
Project – Company Analysis (PCA) |
4 |
| Total |
24 |
| Sr. No. |
Course Code |
Semester-III |
Credit |
| 1 |
APR-BBA-SEC-1 |
Critical Thinking for Manager (CTM) / Health & Fitness Management (HFM) / Yoga and Wellness (YW) / Computer Fundamentals (CF) |
4 |
| 2 |
APR-BBA-CC-201 |
Principles of Economics-II-Macro (PoE-II) |
4 |
| 3 |
APR-BBA-CC-202 |
Foundation of Statistic-II (FoS-II) |
4 |
| 4 |
APR-BBA-CC-203 |
Cost Accounting (CA) |
4 |
| 5 |
APR-BBA-CC-204 |
Taxation And Law (T& L) |
4 |
| 6 |
APR-BBA-PSVV-3 |
Project on Special Studies (PSS) |
4 |
| Total |
24 |
| Sr. No. |
Course Code |
Semester-IV |
Credit |
| 1 |
APR-BBA-SEC-2 |
Recreation & Leisure Time Management (RLTM)/ Learning from World Leaders (LFWL)/ Human Values & Ethics (HVE)/ E-commerce (E-Com) |
4 |
| 2 |
APR-BBA-CC-205 |
Operation Research (OR) |
4 |
| 3 |
APR-BBA-CC-206 |
Business Environment (BE) |
4 |
| 4 |
APR-BBA-CC-207 |
Company Accounts (CA) |
4 |
| 5 |
APR-BBA-CC-208 |
Business Research Method (BRM) |
4 |
| 6 |
APR-BBA-PSVV-4 |
ICE Project (ICEP) |
4 |
| Total |
24 |
| Sr. No. |
Course Code |
Semester-V |
Credit |
| 1 |
APR-BBA_SEC_3 |
Stress Management (SM)/ Foreign Language (FL)/ Financial Software Package (FSP)/ Disaster Management (DM) |
4 |
| 2 |
APR-BBA_CC-301 |
Marketing Management (MM) |
4 |
| 3 |
APR-BBA_CC-302 |
Financial Management (FM) |
4 |
| 4 |
APR-BBA_CC-303 |
Human Resources Management (HRM) |
4 |
| 5 |
APR-BBA_CC-304 |
Production and Operation Management (POM) |
4 |
| 6 |
APR-BBA_PSVV-5 |
Feasibility Analysis Report (FAR) |
4 |
| Total |
24 |
| Sr. No. |
Course Code |
Semester-VI |
Credit |
| 1 |
APR-BBA-SEC-4 |
Learning from Great Indian Thinkers (LFGIT)/ Research Software Package (RSP)/ Personality Development & Soft Skills (PDSS)/ Indian Heritage & Culture (IH&C) |
4 |
| 2 |
APR-BBA-CC-305 |
Business Ethics and Corporate Social Responsibility (BE &CSR) |
4 |
| 3 |
APR-BBA-CC-306 |
Banking and Insurance (B & I) |
4 |
| 4 |
APR-BBA-CC-307 |
Fundamentals of Advertising (FoA) |
4 |
| 5 |
APR-BBA-CC-308 |
Fundamentals of Public Relations (FoPR) |
4 |
| 6 |
APR-BBA-PSVV-6 |
Comprehensive Project on Advertising (CPA) |
4 |
| Total |
Total |
| Sr. No. |
Course Code |
Semester-VII |
Credit |
| 1 |
MBA-APR-101 |
Organizational Structure & Dynamics (OSD) |
04 |
| 2 |
MBA-APR-102 |
Management Accounting (MA) |
04 |
| 3 |
MBA-APR-103 |
Managerial Communication (MC) |
04 |
| 4 |
MBA-APR-104 |
Management Information Systems (MIS) |
04 |
| 5 |
MBA-APR-105 |
Quantitative Techniques for Advertising and Public Relations (QTAPR) |
04 |
| 6 |
MBA-APR-106 |
Research Skills using Spreadsheets (RSS) |
04 |
| 7 |
MBA-APR-107 |
Integrated Marketing Communications (IMC) |
04 |
| 8 |
MBA-APR-108 |
Comprehensive Viva – Voce |
04 |
| Total |
32 |
| Sr. No. |
Course Code |
Semester-VIII |
Credit |
| 1 |
MBA-APR-201 |
Advanced Marketing Management (AMM) |
04 |
| 2 |
MBA-APR-202 |
Behavioral Sciences and Human Resource Management (BS&HRM) |
04 |
| 3 |
MBA-APR-203 |
Financial Management (FM) |
04 |
| 4 |
MBA-APR-204 |
Introduction to Statistical Packages (ISP) |
04 |
| 5 |
MBA-APR-205 |
Research Approaches in Advertising and Public Relations (RAAPR) |
04 |
| 6 |
MBA-APR-206 |
Client Servicing & Account Planning (CS&AP) |
04 |
| 7 |
MBA-APR-207 |
Creative Writing (CW) |
04 |
| 8 |
MBA-APR-208 |
Comprehensive Viva – Voce |
04 |
| Total |
32 |
| Sr. No. |
Course Code |
Semester-IX |
Credit |
| 1 |
MBA-APR-301 |
Employment Enhancement Skills (EES) |
04 |
| 2 |
MBA-APR-302 |
Corporate Strategic Management (CSM) |
04 |
| 3 |
MBA-APR-303 |
Business Law (BL) |
04 |
| 4 |
MBA-APR-304 |
Computer Graphics (CG) |
04 |
| 5 |
MBA-APR-305 |
Commercial Designing (CD) |
04 |
| 6 |
MBA-APR-306 |
Advertising and PR Research (A&PRR) |
04 |
| 7 |
MBA-APR-307 |
Media Planning (MP) |
04 |
| 8 |
MBA-APR-308 |
Audio-Visual Production (AVP) |
04 |
| Total |
32 |
| Sr. No. |
Course Code |
Semester-X |
Credit |
| 1 |
MBA-APR-401 |
Summer Internship Programme 6 to 8 Weeks after First MBA-I (SIP) |
2 |
| 2 |
MBA-APR-402 |
Special Study Report (SSR) |
4 |
| 3 |
MBA-APR-403 |
On-site Project Training / On Job Training 4 to 5 Months (Long Term) Dissertation Project Report (DPR) |
6 |
| Total |
12 |
